The existing platform had a cluttered interface and a confusing navigation system, making it difficult for users to discover and engage with content. It also lacked personalization features, which resulted in a generic user experience that did not cater to individual preferences.
Solution
Our goal was to streamline the UI, improve the content discovery process, and incorporate personalized recommendations, all while maintaining a visually appealing and user-friendly design across various devices.
My Role
Team lead, UX-Design, UI Design.
Scope
85 working days.
Low-Fidelity
In this stage, I developed a sitemap to define the website's structure and wireframes to outline page layouts and interactions. This process ensured a clear, user-centric design and guided effective development.
Sitemap
Wireframe
High-Fidelity
We developed high-fidelity designs for TV, website, and mobile apps by creating detailed, polished visuals that accurately represented the final user interface. This process involved crafting precise layouts, integrating interactive elements, and ensuring consistent design across all platforms. The goal was to deliver an engaging and cohesive user experience tailored to each device’s unique requirements.
Website
We overhauled a VOD website to improve user experience by creating a more intuitive interface and enhancing content discovery. Our redesign included streamlined navigation, personalized content recommendations, and a responsive layout to ensure a seamless experience on any device.
TV Application
I designed the TV app with an emphasis on a clear, accessible interface suitable for large screens and remote controls. The process involved crafting straightforward layouts with large, easy-to-navigate buttons and menus, enhancing content discovery and user interaction for an optimal viewing experience.
Mobile Application
I designed the mobile app with a focus on a user-friendly interface optimized for small screens and touch interactions. This involved creating clear, visually engaging layouts with easily tappable buttons and intuitive navigation. The design aimed to enhance content discovery and provide a smooth, responsive experience tailored to mobile devices.